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Unclear pricing models, doing work off-scope, and lengthy contracts can be the death knell of any contractor.
GOOGLE SEARCH ENGINE OPTIMIZATION COST HOW TO
Or maybe this is an untapped opportunity.ĭo you struggle knowing how to price your services? You know, walking that fine line between the client’s budget and their expectations. Only 34.4% of SEO contractors and agencies offer infographic or visual design services.The top three most popular services offered are on-page SEO (82%), keyword research (81.2%), and content creation (76.8%), yet only 2% identify themselves as part of a content agency.Yes, even traditional marketing agencies are in the SEO and digital game. It may surprise you that of those we surveyed, 6% of respondents are traditional marketing agencies and 11% are web design or development firms.81% of respondents change their rates based on the service they offer. But nearly a quarter (23%) surveyed charge $4,000/month or more. About a third (30.6%) charge less than $1,000/month. 24.6% of respondents indicated that they charge between $1,000-2,000/month.Marie Haynes will share why she believes someone good at SEO should charge at least $150 per hour. The majority of contractors may be underpricing themselves. 62% of respondents price their services between $76 and $150 an hour.Here's the highlights of our SEO pricing survey: Business location, years in business, type of company, and other similar information. Survey Considerations: For transparency, we included all the info on our survey respondents.SEO Pricing Survey Results: This is all the glorious data from our survey.Clients Come First: We explain how a client-focused approach will help you raise prices, and how to explain the value of SEO.Top Takeaways: No time? This is the TL:DR with our condensed findings and any surprising notes from the survey results.Given Credo’s source, it may also not be statistically significant, but it’s more recent data to compare and contrast. Additionally, I will compare our results to Credo’s 2015 survey, and Moz’s 2012 survey to help give more context.įor the statistical nerds: We include Moz’s data because it is closer to significance, although it is older data. To give clarity into what SEO services cost, we surveyed 242 agencies, freelancers, consultants, and contractors who provide these services.Īlthough we didn’t reach statistical significance, this doesn’t mean you can’t find valuable insights from the survey data. Here's a check.’ "So how does the service provider come up with the numbers, justify it to the client, and close the deal? Especially when the client is so uninterested in the mechanics of the work? " Welcome to the crazy world of SEO pricing.” They want to delegate, abdicate, and hire someone else to do the whole thing… It's some kind of dark art. In this article, we will share what it depends on.Īndy Crestodina of Orbit Media shares his thoughts on why there is so much confusion in the pricing process: So naturally, it depends on what service the contractor provides. With so many factors affecting SEO pricing, the topic is as murky as a sewer stream. “By the way, how much will your SEO services cost?”Īhhh. But only after they drop the big, haunting question: They’re happy with the opportunity to work with you. You’ve fleshed out an entire SEO content strategy tailored to their business goals. You’ve wowed a prospect with some impressive case studies. Or, maybe you are on the other side of the table as a contractor.
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Or maybe you get customers through paid traffic and want to decrease your cost to acquire a customer through organic traffic. Maybe you're getting high-value customers as your comparative advertisement landing pages rank for bottom-of-the-funnel keywords. SEO is one of the best opportunities to get repeatable and scaleable growth.